What is Wapping

Wapping is the platform that provides the CDP and Omnichannel Loyalty to connect all your sales channels to understand, engage and retain customers while differentiating your brand.

Unique Customer ID

Manage a unique ID for each customer, automatically built and validated across any channel.

Get unique, 100% reliable data with a unified omnichannel profile across store, web and APP. Ensure high- quality data without silos or information loss.

On & Offline Behavior

Unify purchase data from physical stores and eCommerce into a single profile.

Gain a real-time 360º view of the customer, detect patterns with advanced analytics and optimize data-driven strategies.

Improve conversion and loyalty with precise and actionable insights.

Segmentation engine

Leverage a powerful segmentation engine to group customers across multiple parameters.

Create a robust segment foundation to target audiences based on their unique characteristics.

Independently analyze customer behavior and compare it across different segments for deeper insights.

Event aggregation

Record every interaction and create dynamic segmentations in seconds.

Enrich profiles with subscriptions, check-ins and returns, combining over 50 parameters to generate hyper-personalized audiences.

Activate automated campaigns with real-time updated data.

Omnichannel Loyalty

Forget about generic loyalty programs. You need to go further with a new Loyalty engine that allows you to bring much more value to your customers!

Create omnichannel services and activate them in stores and Ecommerce within minutes, without involving IT. Target each customer with the programs, rewards, and incentives that truly bring them value based on their tastes, preferences, and purchasing behavior.

Take advantage of the platform’s flexibility to create hyper-personalized customer audiences. Instantly apply restrictions by product, store, or calendar.

Offer your customers a portfolio of omnichannel services they can use seamlessly across any sales channel.

Personalized Communications

Reach each customer on the right channel and at the right moment to drive conversion. Use the most suitable channel for each type of communication and customer.